Expertise
- Education:
- Schulich School of Business, York University (2016) International BBA (Specialized in Marketing) (Honours)
- Good2bSocial (2020) Digital Marketing for Law Firms Certificate
Details
- Bio
- Associations
- News & Media
- Publications & Presentations
Adhi Reza (she/her)
is the Manager of Marketing at Lenczner Slaght.
Adhi is responsible for the research, strategy, planning, and execution of the firm’s wide variety of brand and marketing programs that raise the profile of the firm and its lawyers. This includes ownership and advancement of our media relations, digital marketing, internal communications, rankings and awards, advertising, and sponsorships. She also plays a key role in shaping the strategy and execution of our innovative and award-winning programs focused on advancing the legal industry as a whole, including Data-Driven Decisions, ReferToHer, and commerciallist.com. Adhi is also a dedicated member of the firm’s Equity, Diversity, & Inclusion Committee.
Empowered by her strong relationships with our legal and business professionals and her in-depth legal industry knowledge, Adhi combines strategy and expert execution to advance the firm’s business and marketing objectives.
Beyond Lenczner Slaght, Adhi actively participates in the Canadian legal marketing community through membership in the Legal Marketing Association. She currently volunteers as a member of the LMA Canada Marketing & Communications Committee and is incoming Director of Communications for the 2024 LMA Canada Board.
Prior to joining Lenczner Slaght, Adhi graduated from the Schulich School of Business with an Honours degree in International Business and a specialization in Marketing, where she gained particular insight into Marketing Management, Brand & Media Strategy, Market Research, Social Media Marketing, and Strategic Communications.
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Legal Marketing Association (Canada Region) - Incoming Board Member - Director of Communications (2024); Marketing & Communications Committee (2020-2023), Local Steering Committee - Marketing & Communications Chair (2021-present), LMANext Program Committee (2019-2022)
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International Association of Business Communicators - Member
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Crafting Successful Legal Marketing Initiatives
In the latest episode of Passle podcast’s CMO series, our Marketing & Business Development Director, Lindsey Bombardier, and our Marketing Manager, Adhi Reza, discuss the development of ReferToHer and commerciallist.com, two of our most unique and innovative programs!
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Ready, Set, Launch: The Impact of Successful Digital Marketing (Part 2)
Adhi Reza presented at the Legal Marketing Association's LMANext webinar on the topic The Impact of Successful Digital Marketing (Part 2). She shared her insights on how to develop creative, engaging, and impactful digital marketing strategies for law firms.
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Refresh, Like & Share: The Impact of Successful Digital Marketing
Adhi Reza presented at Legal Marketing Association's LMANext Lunch & Learn on the topic The Impact of Successful Digital Marketing. She provided insights on creating, executing, and measuring the success of a firm's digital marketing strategy.