May 15, 2025

Canadian Border Declarations: What We Brought Back from the LMA Annual Conference

Adhi Reza has been invited to speak at the Legal Marketing Association’s upcoming webinar, Canadian Border Declarations: What We Brought Back from the LMA Annual Conference.

In this session, Adhi will recap key insights from the two keynote presentations at the conference. The first, Crafting Messages That Resonate: Lessons from Presidential Speechwriters on Connecting with Your Audience, featured Cody Keenan and Terry Szuplat, who shared behind-the-scenes experiences and strategies for translating complex ideas into messages that resonate with broad audiences. The second, Forward Together: The Human Edge in an Era of Rapid Change, presented by Heather McGowan, explored how professionals can create meaningful impact despite stretched resources and decentralized leadership by focusing on listening, building trust, and fostering psychological safety.